Perplexityのインドでの1年無料提供はAirtelとの提携で実現

"New Delhi, July 17, 2025: Bharti Airtel has partnered with Perplexity, to offer 12-month Perplexity Pro subscription free of cost to all its 360mn customers."／"Perplexity Pro includes more daily Pro searches per user, access to advanced AI models (e.g., GPT 4.1, Claude) and the ability to select specific models, deep research, image generation, file uploads and analysis, as well as Perplexity Labs, a unique tool that brings ideas to life. Perplexity Pro is priced globally at *INR 17000 for a year."／"This Pro subscription, worth *Rs. 17000, is now available for free, for all Airtel customers (Mobile, Wi- Fi and DTH) for one year. This marks Perplexity’s first partnership with an Indian telecom company."（プレスリリース本文）／"All Airtel users can avail this offer by logging-on to the Airtel Thanks App."（申し込み口）— Airtel 公式プレスリリースより

"In July 2025, Perplexity partnered with Airtel, India’s second-biggest telecom operator, to offer a free 12-month Perplexity Pro subscription, normally worth about $200, to the Indian carrier’s 360 million customers. New redemptions ended on January 16. However, because subscribers retained Pro for a year from activation, the earliest users began reaching the end of their free access last month and had to opt out of auto-renewal if they did not want to be charged."— TechCrunch より

"Perplexity’s AI giveaway had an immediate impact, as it saw 5.9 million app downloads in India in July 2025, according to data Sensor Tower shared with TechCrunch. That was up 625% from the previous month and more downloads in a single month than the 5.4 million Perplexity had accumulated during the entire first half of the year."／"Perplexity recorded 56 million downloads during the seven months that the offer was available to new users, more than nine times the preceding seven-month period, Sensor Tower estimated."／"I compared Perplexity’s downloads to ChatGPT and Claude to ensure it wasn’t more appetite for AI, and it wasn’t,"／"In the week before the Airtel offer launched, Perplexity averaged about 11,200 downloads a day in India, per Appfigures. That jumped twentyfold to nearly 223,000 a day during the first week of the offer’s launch and continued climbing, hitting an average of about 305,000 a day between mid-September and mid-October."／"To compare, downloads of OpenAI’s ChatGPT and Anthropic’s Claude remained broadly stable."（Appfigures の日次ダウンロード）— TechCrunch より

"Sensor Tower estimates Perplexity was downloaded 3.3 million times in India between February and July, down more than 90% from the preceding six months."— TechCrunch より

"Monthly active users, which peaked at about 22 million in October, stood at nearly 14 million in July — down 37% from that high but still more than five times the about 2.6 million monthly users Perplexity averaged in the first half of 2025, per Sensor Tower."／"While the time-sensitive nature of this promotion would naturally lead to a decline in adoption after the offer period, ongoing usage has remained resilient,"／"Perplexity did not respond to a request for comment."— TechCrunch より

"Sensor Tower estimates that Perplexity’s in-app purchase and subscription revenue in India between February and mid-August rose about 60% from the period when the Airtel offer was available to new users, despite the decline in downloads."／"From around July 18 through August 12, Perplexity’s average daily in-app purchase revenue in India, per Sensor Tower, was 9% higher than during the preceding 30 days and 27% above the average for the first half of 2026."／"Perplexity’s monthly net mobile revenue in the country, per Appfigures, grew from about $34,000 in January 2025 to $70,000 in December and reached $156,000 in July 2026."／"The AI company generated an estimated $878,000 in India in the first seven months of 2026, up 16% from all of 2025."— TechCrunch より

"This makes it possible that some of the increase reflects users who did not cancel in time rather than those who actively chose to pay. Sensor Tower cannot distinguish between those scenarios or separate former Airtel subscribers from other paying customers."／"The enormous visibility generated by the promotion, he noted, may also have attracted paying users who were never part of the giveaway."— TechCrunch より

"In August 2025, OpenAI made its lower-priced ChatGPT Go plan free for a year in the country. Google also followed Perplexity with a deal to offer its AI Pro subscription free for 18 months to eligible Reliance Jio users."／"Its Airtel deal began months before the similar moves by OpenAI and Google."／"India has already emerged as the world’s largest market for generative AI app downloads but remains difficult to monetize."— TechCrunch より