Meta's Style Sketch builds outfits from Instagram

Meta quietly launched Style Sketch in Southeast Asia

Style Sketch is a free Meta app that turns photos of your own clothes into outfit suggestions, but for now it is listed only in three Southeast Asian stores and not in the US. The app works from a digital closet: photos of the clothes you own, sorted inside the app. Every suggestion it makes is drawn from that closet, so you are not pushed to buy anything new.

Available in Indonesia, Singapore and Thailand only

The app went live without an announcement, and as of November 2 the App Store lists it in those three countries but not in the US or Japan. Social media consultant Matt Navarra was the first to spot it, and the launch was reported on October 29, 2026. Both iPhone and Android versions are out in Indonesia, Singapore and Thailand.

On November 2, the App Store listing showed up in the Indonesian, Singaporean and Thai stores, while the US and Japanese stores had no listing at all. Meta did not answer a request for comment, so there is no word yet on a wider rollout.

Free to download, with 100K+ installs on Google Play

Meta Platforms lists the app as free, and Google Play already shows 100K+ downloads from the three launch markets. The full store name is "Style Sketch: Outfit Planner," and the description states plainly that the app costs nothing to use. The Android listing was last updated on October 30.

How Style Sketch builds outfits from your closet

Once your clothes are in the app, Style Sketch combines only those pieces into outfits, shows them on a model shaped like you and can plan what to wear on a trip. The store listing describes seven features in all. Each one works from the same closet, which is why getting your clothes in is the first step.

Import clothes from Instagram or your camera roll

Connecting Instagram fills the closet from photos you have already posted, and without it you can still add items by photo, short video or camera roll import. On Google Play, the description adds Facebook as a second account you can link. The app reads your past posts and pulls out the clothing that appears in them.

If you skip the link, there are three manual routes. You can photograph an item, record a quick clip of it or pull an existing picture from your camera roll. People who post their outfits often will likely have less to add by hand than people who rarely do.

Try looks on a model matched to your body

Suggested outfits appear on a model matched to your body shape and skin tone, so you can see the whole look before getting dressed. Virtual try-on here means the app dresses an on-screen figure in the outfit rather than you trying them on. Meta says the suggestions are tuned to your body, your style and what you actually own, and that they improve as the closet grows.

The listing promises a preview of how the outfit looks, not how it fits. Nothing in the description says the model reflects your measurements closely enough to judge sizing or how a fabric drapes.

Plan outfits around one piece or a whole trip

You can pick any single item and get looks built around it, or enter a destination and trip length to get a day-by-day plan that uses the forecast. Meta's own examples are a jacket you never reach for and shoes you bought once. A separate daily view suggests what to wear today with the weather already taken into account.

For trips, you can also add the activities you have planned, and the app combines the forecast with that itinerary. Two smaller features round out the list. One lets you browse looks and trends and then rebuild something similar from your own closet, and the other lets you send two outfits to a friend when you cannot decide.

Alta and Google Photos already offer similar tools

Building a digital closet and suggesting outfits is not new, so what sets Style Sketch apart is that many users' clothes are already photographed on Instagram. Startups such as Alta already use AI to digitize a wardrobe and mock up new outfits. Google Photos can also turn pictures of your clothes into a digital closet where you put together new looks.

Launch coverage expects Meta to lean less on the idea itself than on the link to Instagram, where people have years of photos showing what they wear. Style Sketch is also part of a wider push. Meta recently released several other AI apps:

• Waddle World, an AI take on a Tamagotchi-style virtual pet
• Pocket, a tool for building games by vibe coding (describing a game in plain language and letting AI write it)
• Vibes, an app for generating short AI videos

Earlier this year, The Wall Street Journal reported that Mark Zuckerberg told employees Meta would release far more apps than before, because AI has made shipping them faster and easier. Meta also runs Muse, a personal AI agent (Meta Muse Keeps Hourly Profiles of People You Know).

Your Instagram history decides whether it is worth trying

Because the outfit and try-on features overlap with existing apps, whether Style Sketch is worth picking comes down to whether your Instagram already shows the clothes you wear. Every closet app is only as useful as the items in it, and photographing each piece by hand is the slow part. If you post your outfits regularly, that history becomes your starting inventory with no extra photos to take.

If your feed is mostly food, travel or friends, you would be photographing clothes one by one, and Instagram gives you no head start over other closet apps. Either way, readers in the US will have to wait, since the app has no US App Store listing yet.